Skinner is a premier regional auction house that caters to buyers and sellers from across the globe. Under the direction of Sametz Blackstone, I worked with Skinner to hone and reenvision their brand strategy.
The 'Skinner Square' is a flexible motif we created for use across their branding initiatives to express the diversity and breadth of the auction house's offerings. Alongside their custom wordmark, this is the anchor of their brand.
The brand book that I designed is comprehensive a tool used by the many communicators and content creators in the organization, to educate and promote best practices across every aspect of the brand. Additionally, I went onsite to the Skinner offices to work with their in-house designers, photographers, and other constituents, training them in how to apply best practices when using the brand system.
We redesigned the Skinner website from the ground up, creating a bold new direction for their online presence. From curator features to online auction listings, we worked to ensure an easy to use and consistent user experience.
We worked with Skinner to create a system for their print catalogues so that each was strikingly unique while being sure to attend to high-level consistency across communications.
Quarterly mailers provide an invaluable opportunity to reach out to prospective customers about new and exciting offerings. To ensure that we stood out from the pack, we designed an eye catching tri-fold brochure that won't soon be mistaken for junk mail.
We created these tongue and cheek advertisements as examples of how Skinner could push their brand to make them stand out against the competition.